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Everton announce season ticket price freeze – and fans can now ‘lock in’ their seats for years to come

Everton have announced a price freeze on all season tickets for the 2018/19 season.

And for the first time, fans will be able to ‘lock in’ their seat for years to come by taking advantage of the club’s flexible payment option.

The Blues have released details of their freeze, with chief executive Robert Elstone stating that it recognises the club’s determination to provide “value for money for all fans and all ages.”

It follows record-breaking season ticket sales for the current campaign, and means that for the 2018/19 season, adult season tickets will again start from just £420 – with concessions for fans, aged 65 and over, remaining at only £299 in all stands.

In recent seasons the club has reduced prices for young adults, resulting in a significant increase in the number of fans under the age of 25 in the stadium. Recent findings from the BBC’s ‘Price of Football’ survey showed that Everton were bucking the Premier League trend in terms of providing affordable football for young adults, with 28 per cent of their total number of season ticket holders aged 24 or under.

For 2018/19, 18 to 21-year-olds will pay £299, which equates to less than £16 per game, while 22 to 24-year-olds will pay £380, which is just £20 per game.

Juniors (aged 11 to 17) will continue to pay the equivalent of less than £8 per game with all season tickets priced at £149. And for Kids (Under-11s), the price remains the equivalent of only £5 per game at £95 for a season ticket.

Speaking about the freeze, Elstone said: “We pride ourselves on ensuring football remains value for money for all fans and all ages. Over the past two seasons, we’ve broken club records for season ticket sales and I’ve no doubt that our approach to pricing has been a key factor in guaranteeing the stadium is full for every Premier League game.

Everton CEO Robert Elstone

“The number of young fans coming to Goodison Park on a regular basis is also growing and I’m delighted to report that Evertonians up to the age of 24 account for more than one in four of all season ticket holders, a much higher percentage than the average across the Premier League.”

In addition, season ticket holders also have a greater number of payment options to choose from when renewing. The Everton Mastercard offers 0% interest on a season ticket purchase for nine, six or three months, while the Direct Debit scheme will be available again and will enable fans to pay monthly over 12, 11, 10, nine, eight or seven months dependent on the time at which the season ticket is purchased.

For the first time, the Direct Debit payment option will mean fans can automatically renew for future seasons, provided they keep up to date with payments, enabling season ticket holders to ‘lock in’ their seats for years to come.

Richard Kenyon, director of marketing and communications, said: “As well as looking carefully at pricing to ensure we keep watching football at Goodison Park affordable, we are also always looking to develop different and attractive payment options for our fans.

“The introduction of the 12-month Direct Debit proved very popular for this season, so we were keen to ensure that this option was available again. Paying over Direct…

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