Google Chrome from January 2018 will not autoplay videos which have any sound thanks to a new update heading to the world’s most popular internet browser.
Google said the update also means that autoplay videos will only be played when a user has shown an interest in that type of media.
The changes will be included in Google Chrome 64 and will benefit desktop and mobile users of the internet browser.
The news was revealed in by Mounir Lamouri, a software engineer at Google, in a Chromium blog post.
He said: “Users watch and listen to a lot of media, and autoplay can make it faster and easier to consume on the web.
“However, one of the most frequent user concerns is unexpected media playback, which can use data, consume power, and make unwanted noise while browsing.
“To address this, Chrome will be making autoplay more consistent with user expectations and will give users more control over audio.
“Starting in Chrome 64, autoplay will be allowed when either the media won’t play sound, or the user has indicated an interest in the media.
“This will allow autoplay to occur when users want media to play, and respect users’ wishes when they don’t.
“These changes will also unify desktop and mobile web behaviour, making web media development more predictable across platforms and browsers.”
The news comes after earlier this month Google revealed that Google Chrome 63 will let users mute entire websites.
Within a few clicks, Google Chrome users will be able to mute adverts that automatically plays video or audio thanks to the new feature.
Google’s Francois Beaufort took to Google+ to reveal the brand new feature that the Google Chrome team is working on.
In a screenshot he shared, you can see that you’ll be able to click ‘Info’ or ‘Secure’ label on the left of the URL you’re visiting to access the feature.
This will open a pop-up menu and in it will be a new Sound option that lets you mute any and all sounds from the particular website.
Also this summer Google announced they would be continuing their crackdown against unwanted content by launching Google Chrome ad-blocking features in early 2018.
The upcoming Google Chrome feature won’t block every advert, but will block ones that are deemed unacceptable.
The group that decides this is known as the Coalition for Better Ads, which includes Google, Facebook, News Corp, and The Washington Post.
This includes things such as pop-up adverts and ads that expand on their own.
Describing the upcoming feature, Google said: “Chrome has always focused on giving you the best possible experience browsing the web.
“For example, it prevents pop-ups in new tabs based on the fact that they are annoying.
“In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.”