Lonzo Ball fully supports the outlandish situations his father, LaVar Ball, gets himself into.
USA TODAY Sports
Another one of LaVar Ball’s sons now has a signature shoe — as a junior in high school.
And this shoe, the MB1, only costs $395.
The Big Baller Brand shoe for LaMelo Ball, the 16-year-old brother of rookie Los Angeles Lakers guard Lonzo Ball, is currently available for pre-order and will ship in December. LaMelo becomes the first high schooler with a signature shoe. Lonzo Ball’s shoe starts at $495.
There is nothing in the rules that govern California high school sports that preclude LaMelo Ball from having his own shoe on the market. But when he attends UCLA in a couple of years, the NCAA could take issue with him if he has any branded merchandise.
According to California Interscholastic Federation bylaws, LaMelo — who plays for Chino Hills High — would be allowed to reap the financial benefits of the shoe as long as he’s not “wearing a school team uniform or any identifying school insignia while appearing in any advertisement, promotional activity or endorsement.”
LaVar Ball, the patriarch of the family, told USA TODAY Sports that UCLA — where Lonzo Ball spent one year before declaring himself eligible for the NBA draft — reached out over the use of Lonzo’s image on the The Big Baller Brand website in February. Lonzo’s image was removed.
Under NCAA rules, the use of a student-athlete’s name or picture to advertise, recommend or promote directly the sale or use of a commercial product or service of any kind is forbidden.
“We’ll worry about it when we get there,” LaVar Ball told ESPN. “Who cares? If he can’t play, then he can’t play. It doesn’t mean he’ll stop working out and getting better. … Maybe in two years they’ll change the rule and he’ll be able to go to the NBA straight out of high school.”
The NCAA didn’t immediately respond to a message left by USA TODAY Sports on Thursday.
Contributing: Josh Peter