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Matrade teams up with China Post, KCO Logistics to develop virtual platform for Malaysian brands

PETALING JAYA: The Malaysia External Trade Development Corporation (Matrade) has teamed up with China Post Group of Guangxi Zhuang Autonomous Region Branch and KCO Logistics & Distribution Services Sdn Bhd to develop a virtual Malaysia Pavilion for Malaysian brands on China Post’s e-commerce portal, ule.com.

ule.com is an e-commerce platform by China Post that connects the offline outlets with online and mobile services, supported by China Post’s extensive logistics network.

Under the memorandum of understanding (MOU) inked by the parties, China Post will provide the online and offline platforms while KCO Logistics – a Malaysian logistic company based in Guangxi – will be the logistic provider for China Post.

Matrade said the three-year collaboration will see the establishment of the virtual Malaysia Pavilion on ule.com with China Post’s commitment to import 2,000 single kind units (SKUs) of Malaysian products for one year valued at around RM300 million.

These products range from food products, health and wellness products to fast moving consumer goods. Apart from being showcased on the virtual pavilion, the products will also be made accessible to 600,000 of China Post’s offline stores around the cities in China.

Among the Malaysian brands to be featured through the collaboration are Julie’s, Regency Coffee and Furley, among others.

Matrade CEO Dr Mohd Shahreen Zainooren Madros said it will continue to explore various platforms, especially e-commerce platforms, to facilitate the entry of Malaysian products into China which has a market size of 1.35 billion people.

“This MOU will pave the way for products by Malaysian small and medium enterprises (SMEs) to be marketed on China Post’s vast online and offline networks. Matrade is grateful for the strong support from China Post and KCO Logistics in realising this initiative,” he said in a statement today.

He added that Matrade, through its offices in China, will specifically assist to promote Malaysian enterprises on the platforms and identify quality Malaysian brands and products as well as to facilitate organising business matching sessions and sourcing programmes for the Malaysian companies.


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