The £60,000 order of 1,000 handcrafted ponies, each sporting their own Fair Isle patterned jumper, is headed for Japan as part of DAKS’s “Spirit of the Shetlands” seasonal knitwear promotion in its Asian territories.
“This is very significant and will boost our exports by 20 per cent,” Merrythought managing director Sarah Holmes said.
“DAKS has a long history of successful collaborations with Merrythought and shares common brand values,” added Paul Diamond, DAKS Simpson Group chairman.
Best known for its high end traditional bears, the firm produced teddies to mark the royal births of George and Charlotte, and plans to do the same again for the Duke and Duchess of Cambridge’s third child.
Over the past decade Merrythought has diversified to counter cut-price, overseas competition with specially commissioned designer ranges. Its clientele includes Burberry, Fortnum & Mason, Harrods and Highgrove’s royal shop, where a russet-toned Harry bear is said to be doing very well.