Now what for NFL commissioner Roger Goodell after $200 million contract extension in 2017

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Roger Goodell has signed a five-year contract extension to remain the commissioner of the NFL, with his new deal running through 2023 and worth $200 million over the life of the contract if owners approve all the bonuses and all the incentives are met.

So now what for Goodell, whose new deal had been a contentious issue through the 2017 season? We asked our panel of ESPN NFL insiders to weigh in:

Roger Goodell’s No. 1 priority should be ______________.

Dan Graziano, NFL writer:finding some common ground with the NFLPA on negotiations for the next collective bargaining agreement. At this point, the league doesn’t have much to offer the players in negotiations. The players aren’t likely to make financial concessions in exchange for give-backs on things like personal conduct policy or marijuana, even though those things get the headlines. The commissioner and owners need to talk to NFLPA leadership and figure out what the major issues are going to be in the next negotiations, then get to work on seeing whether they can get anything done that prevents a work stoppage when this deal runs out in 2020.

Mina Kimes, senior writer: player safety. This encompasses a few things: ensuring that current and retired players receive necessary healthcare, examining the viability of Thursday Night Football, developing a consistent rubric for enforcing rules that deters unnecessary violence (while acknowledging that violence is inherent to the sport), and investing in substantive, independent concussion research.

Mike Sando, senior NFL writer: be more proactive and less reactive. The league spends so much time and resources covering its butt instead of emphasizing what’s great about the game and focusing on how to make it even better. Maybe that’s what happens when the league forgets that the “F” in NFL stands for “Football” and not “Financials.” The league does not consistently make decisions for the right reasons.

Aaron Schatz, editor-in-chief of Football Outsiders: creating a clear standard for player punishment. Frankly, we could use a clear standard for team punishment as well. Goodell’s punishments seem entirely arbitrary, a weather vane blown around randomly by the winds of news coverage and public relations. New Orleans fans were mad, New England fans are still mad, Dallas fans (and especially the owner) are super mad. And remember that it could be your team or favorite player next. We need standards to know who loses how many games and how many draft picks for doing what things. (And while the concussion crisis is very important, player punishment is something Goodell affects much more directly.)

Kevin Seifert, national NFL writer:brain health. There is no greater threat to the long-term health of players and thus the league itself. Perhaps this a naive take. But if a commissioner doesn’t prioritize the most existential threat facing the game, then what’s the point of the job?

Seth Wickersham, senior writer:a rebuilding of the league’s executive staff. The…

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